The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998. Although the WECs listed all sorts of products for sale (clothing, books, tools, machines, seeds — anything for a self-sustainable “hippie” lifestyle) the Whole Earth Catalogs themselves did not sell any of the products. Instead the vendors and their prices were listed right alongside with the items. This led to a need for the Catalogs to be frequently updated.
Apple Inc. founder and entrepreneur Steve Jobs has described the Catalog as the conceptual forerunner of the World Wide Web.
The title Whole Earth Catalog came from a previous project of Stewart Brand. In 1966, he initiated a public campaign to have NASA release the then-rumored satellite photo of the sphere of Earth as seen from space, the first image of the “Whole Earth.” He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people. The Stanford-educated Brand, a biologist with strong artistic and social interests, believed that there was a groundswell of commitment to thoroughly renovating American industrial society along ecologically and socially just lines, whatever they might prove to be. (read more)